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PREVIOUSLY KNOWN AS SERENA-WEST | FREE SHIPPING ON ORDERS OVER $100 | Extra 50% off sale items - Discount taken at checkout

What our customers are saying

Amazing staff. Offering personalized service. Best of all, offering a critical eye to what's most flattering.

—Helen, Bellissima Metrotown Customer for over 16 years

I only shop at stores that provide good service. One of the best salespersons I have had the pleasure of working with is the Manager, Hene. She has always been honest about the clothing I buy. She is thoughtful and kind. She lets me know if something new comes in she thinks I might like, or when there are sales or trunk shows. If I am looking for something specific, she tries to help me find it. This makes me feel cared about. Quality sales people make a difference and she makes a difference.

—Joanne, Bellissima Guilford Customer for over 24 years

Bellissima is my favourite store ever! Their choice of clothes is amazing and I always find several pieces that I MUST have!! The store manager (Deb) is so knowledgeable and helpful. She knows my style preferences and can always recommend pieces that I overlooked when going through the store. She is warm and kind and most importantly, honest in her comments when I try pieces on. I completely trust her opinions and it’s so refreshing to deal with someone who cares about me as a customer!!

—Melanie, Bellissima Newport Village customer for over 13 years

Sherry is an incredibly welcoming personality who has a keen eye for selecting perfectly suited pieces. She is always willing to talk with her clients to ensure they find the perfect attire for any occasion. She is the reason I shop at Bellissima!!

—Michelle, Bellissima Mayfair, customer for over 9 years

What our team members are saying

For me, working for Bellssima has contributed to my happiness in life by allowing me to do what I love the most...which is to use my creativity, teaching, problem solving and communication skills to help someone else get to where they want to be.

—Della, Supervisor with Bellissima for 40 years

The last few decades of working here have given me many special memories and friendships that I will cherish forever. It truly is a pleasure working here.

—Susan, Part Time staff at Park Royal Bellissima for over 25 years

The past 26 years have provided me with a remarkable experience. We are a culturally diverse, multilingual team providing excellent, professional service. The winning formula of stylish high quality fashion makes us THE place to shop!

—Hene, Manager at Guildford Town Center Bellissima for over 26 years

I’ve found the company a great place to work. Our customers, many of whom I know by name, have a real rapport with our staff and it is a pleasure to help them find that special item or outfit. It has been a great experience and an education in fashion and I’m still in love with the clothes we sell.

—Yvonne, Full Time staff at Mayfair Bellissima, Victoria for 17 years